Senior Power BI Architect & Analytics Engineer
Mukarram
Ali
I architect enterprise-grade Power BI systems that transform raw data into revenue. 500+ dashboards built. Fortune 500 to high-growth startups. If your data isn't driving decisions, you're leaving money on the table.
Capabilities
Enterprise Analytics,
Engineered Right
Full-stack BI solutions — from data architecture to the pixel-perfect dashboard your C-suite actually uses.
Power BI Architecture
Production-grade dashboards with row-level security, incremental refresh, and deployment pipelines. Not templates — custom-built systems designed for your org's specific decision flow.
Advanced DAX Engineering
Time intelligence, dynamic segmentation, what-if parameters, and complex iterator patterns. The kind of DAX that turns a flat report into a strategic weapon.
Data Warehouse Integration
Direct Query + Import hybrid architectures across Snowflake, Azure SQL, PostgreSQL, and REST APIs. One unified truth layer, zero data silos.
Executive Decision Systems
Board-ready reporting with automated delivery, mobile optimization, and embedded analytics. Metrics frameworks that make leadership meetings 10x faster.
Tableau & Multi-Platform BI
Not locked into one tool. Tableau, Looker Studio, Apache Superset — I build on the platform that fits your stack, not the one I prefer.
Automated Data Pipelines
Power Query M, Python ETL, and Power Automate workflows that eliminate manual reporting. Clients report 95% reduction in time spent on recurring reports.
Case Studies
Impact at Scale
Every engagement ships a system — not just a .pbix file.
E-Commerce
Advanced E-Commerce Analytics Platform
Architected a multi-page Power BI analytics suite processing 200K+ SKUs, giving the client real-time visibility into sales velocity, inventory aging, and customer lifetime value across all channels.
Built custom DAX measures for YoY growth decomposition, rolling cohort analysis, and dynamic ABC segmentation. The client's reporting cycle dropped from 3 days to 15 minutes — they called it "making a complex task look easy."
Marketing Analytics
Marketing Performance Dashboard
End-to-end marketing intelligence platform tracking $2M+ monthly ad spend across 6 channels. Real-time ROAS, attribution modeling, and conversion funnel analysis — all in a single Power BI workspace.
Built with self-service filtering so a 12-person marketing team could drill into any campaign, channel, or audience segment without waiting on analysts. Reduced weekly reporting overhead by 20+ hours.
Methodology
How I Ship
No guesswork. A battle-tested process refined across 500+ dashboard builds.
Audit & Align
I reverse-engineer how your team actually makes decisions — not just what metrics they say they want. Stakeholder mapping, data source inventory, KPI framework design.
Architect
Star-schema data models, DAX calculation groups, and security roles — all planned before the first visual. The data model is the product; dashboards are just the interface.
Build & Iterate
Rapid prototyping with 48-hour feedback cycles. You see working dashboards in days, not weeks. Each iteration compounds signal and strips noise.
Deploy & Transfer
Workspace setup, scheduled refresh, RLS configuration, and documentation. Your team owns the system completely — I make myself replaceable by design.
Track Record
Numbers Don't Lie
Client Reviews
What They Say
After Delivery
I worked with Mukarram on exploring how our AI can enhance data analytics, and he was outstanding — sharp, collaborative, and consistently focused on impact. He's excellent at turning complex datasets into actionable insights and building clean, stakeholder-friendly Power BI dashboards. He also brings great curiosity and structured thinking, which made our AI + analytics work both productive and practical. Highly recommend Mukarram to any team that values data-driven decision-making.
I worked with Mukarram on a time series project, where he successfully identified outliers in the data. His technical skills were solid, and his ability to communicate findings clearly helped me understand the implications. I recommend Mukarram for his practical approach to data analysis.
Fantastic work! Despite the time zone differences, Mir managed to deliver the project on time. His expertise in Power BI and DAX formulas made a complex task look easy. Highly recommended.
Let's Talk
Your data has
answers. Let's find them.
Whether you need a single dashboard or a full analytics overhaul — book a free 30-minute consultation and I'll show you what's possible.
mir.ali@vizwise.com© 2026 Mukarram Ali · VizWise Analytics · Chicago, IL